Notable Increase in Avocado Consumption

Athena Farms

This week’s Legacy Market News Update features important information for all aspects of the produce industry. Here are some key points to consider for the future:

AVOCADO: In California, April through August is the time of peak supplies of the state’s avocados, with the industry focusing on June as California Avocado month. California avocado growers believe we could see a 22 % increase in avocado consumption in the next 5 years. In terms of consumption, the Avocado Commission believes there’s considerable room for avocado consumption growth, even in developed regions of the US, such as California. From what we see on our end, consumption is more limited by supply than demand. 

BROCCOLI: Supplies are good this week ! Low prices persist. California stocks are abundant; demand is moderate. Mexican-grown supplies are also on the market (loading out of South Texas). Quality is very good: brown bead and hollow core are occasional problems at this time of year. 

CELERY: Business is steady this week with good supplies for us and in the industry. Quality is good and the market is steady. Salinas is starting this week.

BRUSSELS SPROUTS: Expect another week of light volume and higher market pricing on the sprout front. More domestic acreage will begin by this week with products of Mexico starting to phase out by early/mid-July. Quality is still mostly good; minor insect damage, discoloration, and elongated seed stem are still noted.


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